Key Takeaways

Wilson, by Cartage, automates the repetitive follow-up behind daily freight operations, including carrier updates, POD collection, customer notifications, and rate confirmations.

Wilson tracks shipment progress through carrier API communication where supported and carrier email follow-up. It does not provide a driver app, proprietary GPS network, or continuous driver-location tracking.

• Carrier follow-ups and missing POD requests stay active until Wilson receives a response, completes the workflow, or escalates the issue.

• Customer teams can receive booked, picked up, running late, delivered, and POD-filed updates through Slack or Microsoft Teams. Shippers receive those updates through email, while consignees can receive all except the booked notification through email or SMS.

• Wilson can also request quotes from approved carriers, follow up on missing responses, and move the shipment toward booking according to the company’s approval rules.

How customer shipment status and ETA notifications work

Wilson asks carriers for shipment status through email or API and informs configured recipients when a load is booked, picked up, running late, delivered, or has its proof of delivery (POD) filed. For manufacturers and distributors, this keeps internal teams, shippers, and consignees informed without requiring staff to chase each update manually.

When a shipment is delayed or another exception occurs, Wilson follows up with the carrier for current status and communicates the running-late update to the configured recipients through their supported channels. Carrier follow-up can continue until Wilson receives the needed response, completes the workflow, or escalates the issue for human attention.

Wilson coordinates freight status, follow-up, and notifications; it is not a last-mile driver-tracking product. It does not provide a driver app, proprietary GPS network, or continuous driver-location tracking, so its ETA and exception updates depend on carrier communication and supported carrier API data rather than a live driver map.

Wilson is not a TMS and does not currently integrate with TMS systems. Google Workspace and Office 365 reading, writing, and browser use are roadmap items, and Wilson should not be treated as currently reading from or writing to Google Sheets. Wilson Wallet and invoice payment are in closed beta or coming soon; invoice discrepancies are flagged rather than paid automatically.